What is materiality?
Materiality indicates the important issues that a company should prioritize and address to continue growing in a sustained manner.
In consideration of their degree of impact for stakeholders and for the Fujikyu Group, the Fujikyu Group has arranged issues in order of priority and specifies issues thought to be important for both sides.
Materiality (important issues) specification process
Selection of social and environmental issues for consideration
The Fujikyu Group selected social and environmental issues that should be addressed toward the realization of a sustainable society. We selected 395 issues for consideration, ranging from issues faced by the Fuji Five Lakes area in Japan to challenges within worldwide frameworks, such as the United Nations Sustainable Development Goals (SDGs), the Global Risks Report of the World Economic Forum, and the US Sustainability Accounting Standards Board (SASB).
Evaluation and narrowing down of issues for consideration
We carried out an evaluation of the 395 issues for consideration in terms of their importance in the Fujikyu Group and their importance in society. By integrating similar issues, taking account of connectivity, and so on, we narrowed them down to 98 items, which were placed in 15 categories.
Implementation of employee questionnaire and executive interviews
Making use of the chosen 15 categories, we carried out an employee questionnaire on the important issues that the Fujikyu Group should tackle, targeting all employees of the Fujikyu Group. We received responses from 1,315 employees. Following this, we conducted executive interviews with four Directors and Executive Officers.
Selection of materialities (important issues)
In consideration of the results of the employee questionnaire and executive interviews, after switching to wording that was more befitting for the Fujikyu Group, we investigated the appropriateness of our evaluation of the importance of issues and finally specified materialities with a high degree of importance and impact for both society and the Fujikyu Group.
Vision and materiality
Vision
The Fujikyu Group is dedicated to spearheading the transformation of the Mt. Fuji area into an esteemed "resort city" while fostering a sustainable local community.
Materiality
For the next 100 years with Mt. Fuji
Based on our founding spirit of “expanding Mt. Fuji to the world,” almost 100 years ago we covered the lava area, which had thin topsoil, with soil and planted saplings. Ever since then, to this very day, we have been committed to the restoration and protection of nature in the area.
The construction of Fuji-Q Highland in the city of Fujiyoshida in Yamanashi Prefecture began with the importation of soil. Then, by planting and growing more than 20,000 plants and trees, including Japanese red pine, azalea, and white birch, we created a lush green theme park site. We also took account of protecting the scenery of Mt. Fuji, preventing noise, and so forth in the design and positioning of the roller coaster and other facilities.
In this way, while caring for the already existing nature, The Fujikyu Group’s business development has involved developing the area around the foot of Mt. Fuji by creating an even more affluent environment. And over the next 100 years as well, we will continue to treasure Mt. Fuji and conduct activities to nurture an affluent natural environment and to deliver the beauty of Mt. Fuji to people around the world.
Guiding principles
- Gratitude towards Mt. Fuji
- Environmental conservation of Mt. Fuji
- Promotion of environmentally friendly businesses
- Climate change
- Resource cycle
- Energy
Applicable SDGs
Achieving 120% safety and security
Through a variety of places and facilities, including railways, buses, theme parks, and hotels, we at the Fujikyu Group are involved in the lives of various stakeholders, such as customers, local residents, and employees. In order for people to make use of our services with smiling faces, going forward our employees will come together and constantly pursue the realization of 120% safety and security.
Furthermore, fully aware of the company’s social responsibility, we will contribute to society as a good corporate citizen by not only complying with laws and regulations but also conducting ourselves with sound judgment and sincerity.
Guiding principles
- Further pursuit of safety and security
- Compliance with laws and regulations
- Disaster risk management
Applicable SDGs
Nurturing and embracing the people
In accordance with our founding spirit of “expanding Mt. Fuji to the world,” our management philosophy is to contribute to the mental affluence of people around the world by bringing pleasure and inspiration with originality.
This sentiment applies not only to our customers but also to each and every employee of the Fujikyu Group and their families. We will engage in various initiatives so that they can enjoy both mentally and physically healthy daily lives.
Guiding principles
- Creating a workplace where diverse talents can thrive
- Creating motivation
- Promoting mental and physical health
Applicable SDGs
Creating and prospering together with the local community
The Fujikyu Group was founded about 100 years ago with the aim of vitalizing the area around the foot of Mt. Fuji by conducting railway and real estate businesses, which were a longstanding desire of the local community.
Going forward, while bringing affluence and convenience to the area around the foot of Mt. Fuji, which has been our mission ever since our founding, we will contribute to the growth of the area by continuing social development to build industry and also create employment.
Guiding principles
- Building our region where it is easy to live in and visit
- Promotion of community contribution activities
- Realization of joy, inspiration, and well-being
Applicable SDGs
More convenience, more enjoyment
Ever since our founding we have launched various innovations with the aim of turning the area around the foot of Mt. Fuji into one of the world’s leading tourist spots.
For example, these initiatives have included an artificial skate center, which was the predecessor of Fuji-Q Highland; the first electric railway in the Fuji Five Lakes area; the opening of a golf course at the foot of Mt. Fuji during what was the infancy of Japan’s golf culture; and Japan’s first bottled mineral water.
From now on as well, we will continue our relentless pursuit of innovation to supply extraordinary joy and emotion to as many people as possible.
Guiding principles
- Creation of experiential value through innovation
- Towards a continuously changing future
Applicable SDGs
